Ok, let's hear it!

[mrhasan]

Originally Posted by Proteus

Gettin deep in here

I would guess that mitras and radion pros are both built for less than $300

Definitely. Big names have a HUGE profit margin. They justify that through customer service, warranty, R&D, packaging and marketing. If Radion was to be marketed through places like...alibaba....it's cost would have come down by around 50% Marketing is a big thing and cost for big names. Michael will be able to comment on that

[Aqua-Digital]

Originally Posted by mrhasan

Definitely. Big names have a HUGE profit margin. They justify that through customer service, warranty, R&D, packaging and marketing. If Radion was to be marketed through places like...alibaba....it's cost would have come down by around 50% Marketing is a big thing and cost for big names. Michael will be able to comment on that

Yep i will with complete openness, my GROSS profit for a Mitras right now is $63 and thats gross not taking into account the above mentioned cost of marketing, etc etc. Dealer margins for LED is typically 30-40% ( dealers have high overheads, shop rents mouths to feed, this is an industry expected % for dry goods) for a dealer to sell a Mitras sadly their margin is far less than that and why we help them by drop shipping most so they do not have to cut into their own profits.

My last shipment cost me more the Euro has gone up by 200 base points in 3 weeks.

Now thats 100% openness

GHL took 2 years to develop the Mitras with a leading lighting lab, look at the build quality, look at the fans all UL certified. These things come at a price, i can assure you the Mitras taking into account all tooling and cost of labour comes in above $300, the power supply alone is $45 cost price!