Royal exclusiv will not warranty their products in Canada

[asylumdown]

Perhaps this is a really naive question, but I know nothing about retail or supply chains: Why is a direct to customer model considered bad? Why would that make stores drop a line of products?

[albert_dao]

Originally Posted by asylumdown

Perhaps this is a really naive question, but I know nothing about retail or supply chains: Why is a direct to customer model considered bad? Why would that make stores drop a line of products?

Because customers/stores don't want to go through the nightmare of international shipping and customs. A distributor is there in this sort of scenario to:

A. Make bulk purchases, thereby reducing/mitigating these overhead expenses.

B. Localize the product.

C. Increase the visibility of the product.

Let's get something straight, RE does not have the manpower, knowledge or finesse to turn BK into an international brand. That is something that others did through hard work, directed market planning and salesmanship.

[asylumdown]

ooooooh, yah when you put it that way I'd probably stop carrying the product as well (if I had a store). Wouldn't that also mean that any individuals who wanted to buy product 'direct' (as in, online) would also have to pay crazy international shipping fees?

[Seriak]

Originally Posted by asylumdown

ooooooh, yah when you put it that way I'd probably stop carrying the product as well (if I had a store). Wouldn't that also mean that any individuals who wanted to buy product 'direct' (as in, online) would also have to pay crazy international shipping fees?

Bingo!