Stollery Children's Hospital - Fish Tank Campaign

[intarsiabox]

Originally Posted by SanguinesDream

Also notice the term "net proceeds". This isn't all of the money that they raised but the amount that goes to the Foundation AFTER advertising, sponsorship incentives, facility hosting, and many other superflueous expenses are paid out. Don't kid yourself. The $20 that you pledge in one of those Miracle Marathons gets eaten up for advertising costs to just bring in the big fish.

How do parents of sick kids feel about that?

The report I read says that the Stollery foundation has an expense of $14.80 to raise $100 and 69% of all proceeds go directly into the program (some of the money goes to related charities as well). So they are doing pretty well in their management of raised dollars. People would have to be pretty nieve to think multi-million dollar charities run themselves for free.

I would hope the parents would feel greatful that people are donating and continue to do so and should be aware that fundraising is only a small percentage of were the money comes from to run the facility.