Marked up prices . . .

[Dolf]

I am not certain if it is an Alberta law or if it is the same around all of Canada. Here in Alberta (for sure) a retailer must have sold the item at what they advertise as their “regular price” in the last month. I have seen companies charged (I specifically remember a store that is a member of the Forzani group.) I am not suggesting that they charge J&L- if their prices are good I guess no reason not to buy from them, but it is misleading.

[Chin_Lee]

Just got the following Newsletter from JL's explaning their price fluctuations. Hopefully the explanation suffices to make everybody enjoy the holiday season a little more.

New Pricing Structure:

As most of you should be aware, we implemented a new computer system in-store and online about four months ago. This enables us to
link pricing and inventory with our retail and online location. It also allows us to change prices/discounts very rapidly with no
wasted time. What took days before, now only takes a matter of minutes.

What our in store customers know that was not posted online was that we took our base retail price and lowered it by 5% across the
board for all dry goods bought in US dollars. This was (and is) due to the fact of the highly volatile Canadian Dollar. By setting a
base retail price, we can adjust our pricing level accordingly to what the dollar does without actually doing a “store-wide price
change” which will still take MANY hours (days).

We did not post this online as we didn’t want to make a big deal of it in case the dollar drops/rises or whatever the case. The base
retail price will remain, and what will be displayed online is our adjusted retail price (the price you pay). All sale
prices/discounts will be calculated on our set retail price until there is some stability in the Canadian Dollar. We will continue
to operate in this manner for the foreseeable future as we feel it gives our customers the best service and most up-to-date,
competitive pricing available anywhere.

We hope that this clears the air on some issues some of you may have had, and explains why and what we did.

[muck]

I got it too Chin, but thanks for posting it for those who might not have received it. Just means everyone has been enjoying a 5% discount on US items for the past 4 months..

Cheers