Stores loose money on Boxing Day sales?

[phi delt reefer]

salt and other heavily marked down items are called "loss leaders" - they attract you into the store with the hopes the client will also purchase other items where they will make up the loss.

when i worked at futureshop (when the original xbox and PS2 were new gaming consoles) - we lost $10 per console when selling them at regular price. Our managers reminded us daily to push additional controllers/memory cards/games/extended warranties with each sale to ensure the department's profitability.