The negative responses to this are kind of interesting in their own way.
It seems to me like there is a tendency within the aquarium hobby to look upon a lot of vendor's messages as "Oh look another guy selling magic goop". Obviously this is a reaction to a lot of aquarium product companies slinging a lot of magic goop over the years. This has left a lot of us, myself included, seriously jaded. Call it the "Marc W " effect maybe.
However if you step back and look more carefully you'll see a shift happening. A lot of vendors are reaching out to hobbyists like we've never seen before and it seems to me like Fauna / Aqua Digital are a pretty good example of this. There are others too like Eco Tech and ATB, all of them have in common an effort to not just engage in marketing messages but actual dialog about their products.
I can understand somebody's first reaction to info about UltraLith and similar stuff being "oh look magic goop", I was right next to them at one point. If you take the time to look at what they are saying about the stuff you can see it's definitely not a magic bullet and they're not trying to sell it as one. It is pretty neat stuff though.
Anyway, whatever you think about ULN systems or UltraLith in particular you've got to give the guys some respect for being as open to dialog as they are.
|