Stores loose money on Boxing Day sales?

[MarkoD]

Originally Posted by fishytime

Comments like LFSs are raping you are really inflamitory......If you shopped somewhere that inflated their costs just to discount it for boxing day then you shouldn't support that shop...... If you feel that their prices are too high then don't shop there...... There are things like overhead, employee wages, livestock losses that all have to be factored in to the price of everything in the store.... I mean, geez maybe the LFSs shouldn't have boxing day sale if we are gonna get raked over the coals for making money for the rest of the year?.... The sales are for the customers and while yes they still make a profit on some things on Boxing day, other things, they break even or even take a loss on

Boxing day isn't for making money. It's for building brand awareness and brand loyalty. So that the customers that you satisfied on boxing day will come back many times over the following year

if i had a store of any kind, i'd sell everything at cost on boxing day. take as many customers as possible from the competition.

[MarkoD]

Originally Posted by cuz

so when you were in retail did you do it to make a living or just for fun?
How much of your salary at the time would you have been willing to give back to the customers??

I did it as a part time job while going to school. But I was money hungry. I would never take a commission hit to save a customer money. I only gave discounts to intice people to buy more.

Sometimes I'd discount a tv 200 dollars to sell a 400 dollar warranty.

Warranty pairs 17% commission but tvs only paid 2%

[MarkoD]

At any electronics store when they show you the cost and tell you you're getting something at cost. It's not true.

The cost displayed on the cost displayed on the computer is padded to incorporate overhead. No one in the store ever knows the actual cost of anything