peoples thoughts and opinions on calgary lfs???

[Reef_Geek]

Originally Posted by reefwars

ok some more lol


what about kids....people like to bring their kids to the stores and see all the pretty things , whats some of the good things or concerns parents may have when doing the family trip to the store??

I see you're probably probing for a LFS on ideas for change. That was always top of mind for a LFS... how are we going to get more customers? Can we increase the hobby?

The question is more fundamental than this... idealism thinking. First, improve competitiveness and soundness of business model, have good control of operational costs, find the balance of fair market price and customer market size/propensity to spend. Next, so long as there's earnings, don't get complacent and pocket the profit, return and re-invest back into the business for growth. How to grow? Cultivate and entice new entry hobbyists by having the right offerings (small tanks, lower price point fish & corals), and need to spend to communicate your offers. Go to the mall and set up a kiosk/cart with mini reef complete sets, go to the university student building and set up a table with affordable mini set ups, make a website that is informative and instills curiosity for people to come see your shop, print flyers with coupons (free goldfish coupon sells a lot of fish bowls) and give out locally... etc. And when the customers come to your shop, don't disappoint with insult pricing, lack of fit of products to customers, shop cleanliness. etc