Bignoses' 90G sps reef

[reefermadness]

No doubt Dez.

But it is just easy to identify a coral that way. I could have said the purple loripes that has been captively grown and traded in the hobby for years, originally coming from Steve Tyree in California but tyree purple monster is just easier.

Personally I think this corals sells (for a pretty penny) is because it is rare, especially colorfull, captive grown for generations, and proven to look good in a multitude of tank condtions.

Having said that though I will be honest and say that marketing/branding does play a role too...but not the most important IMO.