South store needed ?

[sphelps]

Being originally from Calgary and seeing how well Big Als use to do, a south store would definitely do well.

South Calgary is huge and has large market potential for salt water. People in the south don't want to travel to the far north on a regular basis nor do they want to deal with the central stores for many reasons. Golds isn't too bad but it's way on the east side and in a particular area most people would rather avoid. I'd say something between Glenmore and Southland on the west or central side would be best.

Also while specializing in salt has it's advantages you would only be targeting a very small percentage of the aquarium market. 80% of your dry goods could be used for FW as well so to me it makes more sense to go bigger and sell a full range of salt and fresh water livestock and supplies. A salt only store will never really be that successful for this reason. You'll end up with the basic Mom & Pa operation and nothing more, especially with the competition that already exists.