Well I don't have a LOCAL fish store so for me it is service and quality live and dry goods above all - I have to order just about everything and have it shipped. Edmonton is probably the closest place as far as distance goes but there is only one of the new home based businesses that I will shop at there. I have never been treated so rudely after spending so much money as I was at the most "popular" store in Edmonton. Most of my stuff comes from Vancouver as IMO you just cannot beat J&L and OA for quality goods, quality service, and to top it off the best prices. They will continue to get my business.
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