True Percs

[Bob I]

IMHO it is unfair to flame Big Al's when they offer some fish at ridiculous prices. If they they take a hit on a shipment because of unusual conditions and want to apply their normal markup, it is up to them. The business is consumer driven, and if the consumer is willing to pay those prices the dealer wins. However, it is the consumer's choice to buy, or not buy. The smart consumer will pass up on this deal, and wait until he can get a better price.
In addition it is a large gamble on Big Al's part. If all the customers say"thanks but no thanks" They will lose even bigger. They will then get stuck with the fish, and take the chance of losing them. If that happens they may re-examine their business pracices.