Ecotech (Radions) and AI merging??!!

[Myka]

So I was talking with a friend about this merger, we've come to the speculation that the merger allows for three beneficial points in the view of AI and EcoTech and it all comes down to money:

1) Buying power. Lower cost to produce = bigger margins.
2) Elimination of price competitions. Either avoid lowering of prices due to competition or possibly the next generation of modules will have higher pricing. No need for price wars = bigger margins.
3) Technology sharing. Maybe the modules will become more interchangeable via controllers, etc.

It will be interesting to see what happens with the next generation of modules and/or the next year of marketing, whichever comes first.

Originally Posted by Aqua-Digital

Reefbuilders has the internet reef geek audience for sure, but that counts for a fraction of the NA marketing arena.

This is a good point that is easy to forget. I frequently remind myself that the online world is just a fraction of the people that actually have marine aquariums.