what kind of anemone is this?

[Skimmin]

I may be wrong but I wonder if it's what you are feeding it. I've had a few anemone's but never had one bleach on me. I have a Sebae anemone right now that's about one and a half to two feet around. I feed it 2 or 3 whole krill and silver sides for a single serving, about every week or two. If you wanted, you could start with pieces of Krill and/or silver sides and see what happens.