Marked up prices . . .

[dunl]

And that's really just it. Of course they have great prices, and everyone here will agree with that.

But marking it up just to make your discount look better is dishonest. It's not as much of a deal as they are trying to advertise it as.

Plus yes, it's illegal to raise prices and mislead customers(but at no point in time am I making a claim that J&L didn't follow proper law - I'm not a lawyer, and don't know all the fine print on these things):

The Forzani Group

Date: 2004-07-06
Event: Consent Agreement
Court: Competition Tribunal
Court File Number: CT-2004-010
Parties: The Forzani Group Ltd.
Provisions: 74.01(2) and (3) of the Competition Act - Ordinary Price: suppliers generally and supplier's own

Summary:On July 6, 2004, the Commissioner of Competition and The Forzani Group Ltd. filed a consent agreement with the Competition Tribunal addressing the Commissioner's concerns under the Ordinary Price provisions of the Competition Act.

The agreement stemmed from a Competition Bureau investigation regarding concerns that The Forzani Group Ltd. had overstated the regular selling prices of certain products at its Sport Chek and Sport Mart stores.

The Act requires that one of the two following tests are met when setting a regular selling price:

either a substantial volume of the product was sold at that price or a higher price within a reasonable period of time before or after the making of the representation (volume test); or

the product was offered for sale, in good faith, at that price or a higher price for a substantial period of time recently before or immediately after the making of the representation (time test).
Under the terms of the agreement, The Forzani Group Ltd., which operates 217 corporate stores under the banners of Sport Chek, Sport Mart and Coast Mountain Sports and 174 franchise stores under the banners of Sports Experts, Intersport, RnR, Atmosphere, Econosports and Tech Shop, has agreed to:

ensure that all of its future savings claims and regular selling price representations comply with the misleading advertising provisions of the Act;

implement a corporate compliance program designed to ensure compliance with the Act;

publish corrective notices in newspapers across Canada, in Sport Chek and Sport Mart flyers, on its corporate Web sites and its retail stores across Canada; and

pay an administrative monetary penalty in the amount of $1,200,000, along with the Bureau's costs for its investigation in the amount of $500,000.
The agreement will remain in force for 10 years.

http://www.competitionbureau.gc.ca/i...emid=1182&lg=e

So yeah, it's not a legal thing in Canada.