What's important to you when you shop for coral?

[teelow]

when purchasing online I like to know as well what lighting it was photo'd under. It is also nice to see pics that are not all "top down"
yes- it captures the coral at its best, but I want to know what it will look like in my tank, viewing it as I naturally would.
Cost is important, but you will pay for high end corals, so it is not a deal breaker for me if you want nice coral.
Most important to me is reputation of the seller.