Here's an idea for the website Wendell...

[kaboom]

Since some of us out of towners can't get to your store to see what you currently have, how about adding a link on your website that displays the latest and greatest. For instance, J&L has a "New and Noteworthy" section that does just that. I believe this would be a great way to help some of us deprived reefers who can't get out to the stores. Of course the key to this is to keep it as current as possible, daily updates would be nice. Doing this would most probably increase business flow (not saying that you need it) and provide us reefers with a more precise stocklist, rather than the generic stocklist you currently have. Just a thought from a highly dependent online shopper.