I think the new software interface is the selling point. Current owners probably won't care but people in the market for a new controller will probably like the touch screen simplicity offered now by Neptune among others. The older style which had people digging through menus to find and change things is pretty archaic by todays standards and this brings them more up to date and able to compete with other controllers that have already or are in the process of updating as well. I don't think it offers more functionality than the old controller, just simplicity for new users. The Vertex controller will be interesting to see as well.
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