Theres one more thing that your site is desperately missing. There should be a Company Information page! J&L was a pioneer in the Canadian online aquarium supply industry (for saltwater at least). Under one owner or another you guys have been around for a pretty long time and have always held a great selection at a competitive price. So how about a Mission Statement? A little history lesson or just something somewhere on your website to let everyone know that you weren't dreamed up yesterday?
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