The issue of margins is more to do with the strength of the USD. Retailers have to stay within a certain limit of affordability, otherwise the unwise end user (and we find there are many unaware) will think they are getting a cheap deal from the USA not realizing the credit hit they will see at the end of the month.
This means the CAD price is typically lower than where it should be and in doing so hitting both dealer and distribution margins.
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