I personally believe that this merger will allow two things:
1. Intellectual sharing to create a better product.
2. No competition can ensure there is no need to lower prices. Market Control
At the moment in the US EcoTech & AI are considered the two best lights out in the market. Reefbuilders have awarded both companies this honor and this year they both came in the finals. Although one may say that reefbuilders isn't a deciding factor on which light is better but it is.
If you cant beat them, merge them.