Not all business people are tech savvy and do not realize the growing importance of online social media. Whether it is through a forum, a FB page or a standalone website. I know at least one Calgary LFS that took me months to discover because it did not show up when I google searched under various terms for fish/aquarium stores. Not sure if that previous statement was condescending or rude because it is smart to have an online presence. According to a survey I just made up: 40 percent of the population now use the Internet to pre shop before going to stores to pick up their purchase or order online
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