http://www.stollerykids.com/
I don't know how many have been to the Stollery in Edmonton or are familiar with their fundraising campaigns, but in the grand scheme of things, 50k is a drop in the bucket.
Did you know that part of your donation to Stollery goes to purchase auction items for fundraisers? Did you know that they also using fundraising dollars to purchase gifts for their large corporate sponsors? This is a well-oiled marketing machine. Please take a look at all of their suggestions for fundraising. Read all of the initiatives that they consistently run.
As a donor, I'd rather know that my donation is going to a specific function (aquarium) than into a general pool used by the Foundation to solicit more money. IMHO,
THAT would be a slap in the face knowing that my donation helped buy "complimentary tickets" for a sporting event for a corporate sponsor. No, I have the right to donate for a project specific cause.
Also notice the term "net proceeds". This isn't all of the money that they raised but the amount that goes to the Foundation AFTER advertising, sponsorship incentives, facility hosting, and many other superflueous expenses are paid out. Don't kid yourself. The $20 that you pledge in one of those Miracle Marathons gets eaten up for advertising costs to just bring in the big fish.
How do parents of sick kids feel about that?