I hate marketing speak for corals... even in different tanks the colours can change heavily. I'm of a science background so personally I'd just prefer the family name and perhaps a standardized colouration chart/acronym. I also have a hard time buying into the 'rarity' of some, just because it looks nice doesn't make it rare. Hell, I bet the ugliest coral that exists is probably the rarest.
It's like on eBay when I see *RARE* posted beside old video games that you can buy in bundles of 10.
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