Lenny, ShhHHhHH! The rollout hasn't happened yet....
Since it kinda came out already...
The little project with the cooloer is for the use of bulk packaging of live foods.
We set up our first one to distribute Pytoplankton, so as a customer you can bring in your own container, and fill it with live phyto. FOr those who don't want to culture it themselves.
We will be packaging our live foods in biodegradeable bottles, but will give discounted rates on people returning the bottels, or using their own.
So far we have cultured the phyto, rotifers, and brine shrimp. Copepods & others will be soon.
Ken - BWA