Actually it's
http://www.orafarm.com/
Personally I would like to see more of this kind of thing. I think it should be a two-way street: We as consumers should be willing and ready to pay more for captive raised; and retailers should be be willing to sell them for less than their wild-caught counterparts (whether this means subsidizing captive-raised, or artificially inflating the cost of wild-caught -- which way is the "better" ... well who knows. Retailers have to make a profit in order to stay in business .. more on this later).
I was quite disappointed to learn that C-Quest (another captive breeding facility) went under. The rumour I heard was that a cyclone, hurricane, or some kind of tropical storm basically wiped them out, they lost their broodstock, equipment was damaged, etc. and basically they just couldn't recover economically. So we lost one source of captive-raised fish. So obviously this business is rather precarious -- it's probably done more for the love of the hobby and "doing the right thing" rather than making a profit.
Ultimately, a business has to make a profit in order to be sustainable.
So, if being green is important to us, seeing captive-raised livestock over livestock that was recently plucked from the ocean, then we as consumers have to do our part, and support those businesses that are trying to offer this.
Just my $0.02 ... you asked if I was willing to pay more for this sort of thing and my answer is "yes."
[ 20 June 2002, 09:15: Message edited by: delphinus ]