Of course there is a price increase, but it is a very reasonable one. The prices the bulbs were first offered to you for were ridiculously low, and would not pay for costs alone. Venki offererd them at a huge discount to get the product out in your hands, that has happened and now retail outlets will be carrying Sun Aquatics products... As mentioned in another thread, the halides will sell for around a very reasonable $75.00CND retail, that is in most cases, less than half the price of any other comparable bulb sold in the lower mainland.