Please find below the link to New Era's corporate video. This is well worth a watch as not only does it wholly explain why New Era is so different to other foods but also gives a great insight to how professional New Era as a company is and what they stand for in terms of quality design and concept.
(Yes i would love to get the tanks here also that they manufacture)
http://www.youtube.com/watch?v=pGfytnx7-Sw