We've been doing something very similar up here for the past four years. We call it The Reef Tank Tour and it was started by a former retailer to educate her customers on how reef tank's could be setup and run. Several of us host open houses to allow new and seasoned hobbyists in to see our tanks on separate weekends during the winter. Those that come are able to see first hand what our tanks look like and ask questions on how everything works. At the same time we often host a small frag and equipment swap on the side. Its all very informal and a lot of fun.
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