CM...it tires me out too, but don't forget it works both ways. You may not need the expertise but the vast majority of the people out there do (like many LFS owners or employees themselves). Take a look at the thread on RC that mirrors this one. Most people there seem to be offended that an employee asks what environment they are putting their purchase into. Obviously some people are above the "inquisition" (not intended for you).
All consumers wants and needs are very different. It's extremely hard to cater to every customer, no matter what industry. From my point of view, and it has been exressed clearly on this board and others, price is a major factor in a purchase. The attitudes of too many are that they will buy it where it is cheapest, with regard of service or quality.
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