The "wide eyed" customers are the easy part, they are willing to learn, and they learn to be disappointed for the cost, time & work required.
I guess that is why "maintence" is so profitible right now.
The hard ones are the ones that won't listen or consider new advice, for those, I just recommend a "box" store so their opinions won't be challenged.
We are all learning, newer technologies, biological information, etc... I'm the first to admit I don't know it all, and not ashamed to tell the customer I'll look into it.
And I think most regular customers respect that from smaller LFS.
There is a vast amount of information out there online, but how much of it works for you?
One customer comes to mind, which is a regular also, they wanted a small passer angel for a RSM250, we refused to order one in for him, and explained why we wouldn't sell it if we had one. So he went to a BOX store and paid $100+ for it, 3 weeks later it died. Hate to see stuff like that.
Ken - BWA
|