What's happening is you're linking to the page where the picture is, but not the picture itself. I'm a techie and I've been told that my technical explanations suck, so sorry if I'm not making any sense.
What you need to do is right-click on the picture itself, and select "properties." In here will be the URL for the picture (not the page). Copy this, and paste
that into the IMG tags.
Making any sense???
Hope it helps at any rate.