Location is key in Calgary at this point and you're better off spending more money on rent for a spot in high traffic. If you cheap out and go somewhere isolated you'll have to spend the difference on advertisement anyway and that won't get you as far. Most of the people who are going to support the store won't be found on sites like Canreef. You'll never be able to compete with internet pricing so your market isn't going to be internet based. The old Big Als did good, despite the fact that there dry goods where expensive, because they knew how to bring people in. Great location and a huge sign that said LIVE SHARKS. They would definitely still be up and running if they weren't driven out by Winners. That's another good piece of advice, avoid locations close to large chain stores
