I'm not sure if blowing air on the lamps will cool them significanly enough to change the output.  But I have two built in fans in the hood.  This doesn't cool the tank enough so I added a fan in the sump to blow directly at the water and over the sump.  This seems to have helped quite a bit and have not had an over heat problem all summer 
 
 
J 
		
	
		
		
		
		
		
	
		
		
	
	
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