Ok I think this is important in this debate, and goes out to any negative camp.
Please read this carefully, and before jumping, have a think for a minute and ask, can I relate to this? even if just once can i relate?
Ok - I grew up in the UK, long before being a retailer or distributor, i was a reef hobbyist first, I too spent every Saturday in my LFS looking for a new product that would change my life forever, that golden nugget product.
In 5 years of my reef tank I must of spent over $1,000 on additives, not one did i continue to use, why? I never saw a single result from using it. Why? Did the product not work? I dunno there was nobody to ask if I was using it correctly, so i just tried my luck with the next product. I used to ask my retailer what each product did, and 99% of the time they would just read from the back of the label.
I now think back and wander, if I was educated on the use of the product would I continued to use it? Education goes a long way in this hobby.
So how does that relate here?
Well when i was asked by fauna if I would distribute their brand THE most important thing to me was consumer awareness, a one off sale is no good to retailer distributor or manufacturer, and certainly no good to the end user left thinking "well there goes another $20".
Therefore I aimed to amend what I had expereinced personally, I knew fauna worked, the evidence is clear, just check out the European boards.
So if you try a product from fauna I dont expect you to walk out the store a believer, but I intend to turn you into a believer by supporting you if you are not getting the results you want, without that what are the chances of you buying the product again or anything similar from the range.
IF you really want to see if this is all hype, then spend that $20 next time you are feeling frisky and then try it, if it does not do what you hoped or you dont understand, come to us, call us email us, we will take the time to talk you through how to get that $20 to work as you hoped and not become another bottle stuck at the back of the cabinet!
Am I doing this right? Well from reports I get from our dealers, repeat sales are highest in this brand, and the feedback is people feel they have a route to turn to, even directly to the manufacturer himself, we are also getting increased reports of people switching to fauna as they feel confident that their money is in hands that they can turn to if they do not get the results they want.
How do i judge my business on being a success - The response I get from end users and hearing they are happy to spend another $20 on the same product as they feel they have had monies worth.
Does it take a lot to run a company like this? Hell yes, 18 hours a day is not uncommon, but I go right back to where this started, I have been that sole in the LFS with $20 in my hand not knowing if this new fancy labelled product will do what it says. I hope if you buy fauna You will feel a little more confident, if you do then those 18 hours have been worth every minute.
There you go pick that apart
