I have a friend who works at one of these big box electronic stores. he told me they are told to push the high end cables and get in heck if they don't, he has even seen some one fired for recomending cheep ones, I guess the TV is discounted so they make a bit off that but they make a wack of profit off the extras they push.
this is also why you will see the mega expensive cables right in the tv area, and the cheeper ones will be way across the store.
Steve
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