I allways shake my head when I go into Futureshop and see the Mosntercable innterconnects. $100+ for a 6ft cable. And People buy it thinking it improves your picture

Good connectors, yes, I definately belive in that. Gold, well, it's not the best conductor out there. Silver is the best conductor. BUT, silver oxidizes fast where as Gold doesn't. Thats why Gold is used on the connectors, no oxidization. I remember one type of innterconnect cable, for Audio, they used different sized strands, claiming larger strands for the low frequencies, and the finer strands conducted the higher frequencies. Total crock of BULL. Electricity acctually prefer's to run on the Outside of the strands. No matter what the frequency. It's called the skin effect. False advertising really ticks me off on things.