I just looked at the site, and can only say it looks like the old "baffle them with bullsh*t" analogy. It is the old story, spread the pseudoscientific mumbo- jumbo thick enough, and people will buy anything.
Remember in the not so distant past there were snake oil salesmen. Today you can buy "New Zealand Deer Antler Velvet" extracts, and Okinawa Coral Calcium. The list goes on.
I often wonder how much of the same pseudo scientific mumbo-jumbo some of us reefers are buying into.
