It seems pretty obvious at this point what needs to be done, it was a good idea with potential but I fail to see how somewhat random votes from every Joe Smoe being a customer or not represents a vendors reputation. This is certainly not how I want my business represented. I don't have anything to hide but I don't want to feel the need to suck up to ever member on the site either.
Word of mouth travels, and I think people could easily find out what they needed to know before this system was implemented. If someone what's feedback all they have to do is ask.
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