And see to me the flip side is if that dollar was buried in the cost of a purchase I made I'd have no problem paying it. Paying a dollar to enter a store only to find out they have nothing I want to buy at the time only makes me think I'll be less likely to come back. A reward of diminishing returns..
And I don't know if I buy the "if we don't do this then we'll go out of business" argument. If that is true then it's a pretty shaky business model whose time is likely coming sooner or later.
__________________
-- Tony
My next hobby will be flooding my basement while repeatedly banging my head against a brick wall and tearing up $100 bills. Whee!
|