Gazza, strangley enough IO is known for its lack or low amounts of trace elements. If IO has huge levels of copper then the Kent should have even higher seeing as Kent is IO with additives.
Remember Aqua Craft put the samples together, prepared them, put some in tap water, some in R/O water etc... basically I think they prepared the samples to elevate their samples. They also interpreted the results of the tests.
IMHO the S-15 report is a prime example of misrepresentation/propaganda/chest thumping and grasping at straws to try to increase sales.
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