reef keepers
I actually have something like that for information...for my final class in the small business program at Mount Royal we have to do this super crazy business plan, mine was like 80 pages on aquarium maintenance which is what I am doing now.
I used stats from Pijac Canada which were a little bit old, combined with the fact that in the 8 years that Big al's Calgary was there, they had over 100000 customers for FW and SW. I believe I used a 10 % rate of consumers leaving the hobby and a 15 % rate of them entering based on yearly growth. I will check my business plan, and maybe email you the part on it...
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