Long time no see Murray!
Ah the brown zoas!
I have to say that when I price, I do it based on color, size, and rarity, and most often in that order. Like most people have mentioned, I sometimes try to stay under what the LFS would charge, but I also take into account if its available at an LFS.
As for paying for frags, I'm willing to up what I would pay if its something I can't find locally, a color, or a species I don't have. I'm also willing to pay more as I often see frags as an investment of sorts.
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