Sorry to pop this little fantasy bubble, but 9 out of ten people going into a LFS to buy the average fish for their average tank is NOT going to pay even a dollar more for anything...period!!
Most people on this board claim they would and perhaps when the wallet comes out we in fact would. But c'mon!! We're not your average hobbyist. We spend hours reading and talking and reading some more. We care about our hobby for obvious reasons. We don't buy dead coral skelatons, we don't buy a lot of different things for ethical issues.
But be very honest ....we are not exactly sane :P
I have been hanging out in fish stores for many years, and Joe customer is still the same. He/she doesn't give a crap about anything other than a pretty tank to impress all his/her friends. Most fish get treated like candles....you buy them because they're pretty and you replace them when the burn out. No harm done, there's plenty of fish in the sea!!! That's what my mom used to say anyway
