From my business background my view is that the ORA fish have a fixed sales price, Percula's are $24.99 everywhere you go.
Thats a difficult sale in the lower mainland where everyone has there favourite places to go and the cheapest places to go.
People that are just after the "saltwater experience" IMHO don't really care if they have a few deaths, I've been to view tanks where 4 or 5 Paracanturus hepatus have been sold from the local fish store for a party that night, only to see them dead the next week. So price elasticity is extremely important on the purchase, that being said so is color elasticity.
When all the fish hit CITES appendix 2, and they mush have export documentation the value of captive raised will be similar to wild caught fish.
That being said, fish stores need to make sufficient net profit to sustain themselves as a going concern, prices of wild caught and tank raised should not have the same profit margin.
My two cents...
Wendell
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