Social pressure aside, I like the way diamonds look and i have no problem paying for somthing I think is worth the money. My girlfriend wants one and I want her to have one. Why is gold worth so much money, or platinum because we decide it is, same with oil, gas, even water in some places. Its not that there isnt enough oil or water its that the demand for it is high and its difficult to get. Basic supply and demand. If you want to stop falling to social pressure stop driving your car.
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Sean
Back in the good ole days 
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