That's a pretty funny website.
The Rickard's commercial music is from Karl Orff's
Carmina Burana. It's the first of a three part German symphony based on Bavarian drinking songs (good choice for a beer commercial). I think the track in question is
O Fortuna.
Rickard's Red is good, but I think their Honey Brown has become my favourite beer. It even beats my local Fort Garry Dark Ale (to which I have had a long and fulfilling relationship).
Gotta love Canadian beer.

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Maine Dispensary