It will be interesting to see how their first DSLR performs.
Pretty cool specs with 10 megapixel, built-in anti-shake, anti-dust vibration.
Only thing is it was developed so quickly, just one year after acquiring konika minolta.
Comparison review of Sony A100, Nikon D70s, and Canon RebelXT here:
http://www.digitalreview.ca/cams/A100vsD70svsXT.shtml