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If we want to talk about 40-100% markups I can think of only one (unnamed) store in this city that doesn't have that kind markup.
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I'd actually guess that BA's has a
minimum 100% markup, which is perfectly normal in the retail world. I can't imagine them only going 40%, you usually only see that kind of thing in very specific commodity type retail sectors.
Well, maybe the store only goes 40% but the rest is taken by the franchise company. It is normal for a franchisor to mandate that all or at least most products be purchased from them. I can't see how the store would be able to cover their cost base in that situation though.
You want to talk about markup look at the retail gasoline sector. 350% is average.