lol hard not to laugh at a thread title like that...
It's pretty subjective.. I could easily say Bob's picture does not reflect the true colour of that zoo, and mine does even more closely resemble it, as another person could say the same thing. You take a chance... what looks good to you on the site may not look exactly like the zoo you ordered. Why? Not simply because it's a close-up , common... think about the camera being used, the amount of lighting around the zoo, the K rating of the bulb.. the type of bulb... placement in the tank...
It's more than one factor to consider... all in all, you take a chance and that's that. Here is a picture of the same zoanthid, placed high up in my tank under a 150w HQI 14k bulb...

Looks a hell of a lot different than yours Bob

and the website !